Over the years we’ve worked with lots of different email providers, all of them with their pros and cons, but the day we discovered Mailchimp everything changed for our marketing team. No more wrestling with html tables, spending valuable dev time at 5pm on a Friday because the layout just wasn’t working – Mailchimp’s simple and intuitive drag and drop template system is a joy to work with, with easily editable and responsive templates that ensure our emails always look good whatever the device. It’s free of charge for lists up to 2000 people and pricing is extremely competitive when your lists grow.

Using the MageMonkey plugin for Magento we can pass full ecommerce data to Mailchimp, allowing us to segment emails based on past purchases, send automated review emails and create a complex CRM strategy with Mailchimp’s built in autoresponder features.

Some Mailchimp emails we’ve designed